Xiaomi

UK New Retail Training

Enter password to continue

UK New Retail Training

Offer · Smartphone · Pad · AIoT · SOP · Q&A

Westfield London · White City

Offer Info

Current promotions — updated monthly.

🎁 July Offer

Xiaomi 17 Series Bundle

Buy Xiaomi 17 Series → get a free tablet. From £169, save up to £170.

Free GiftSave £170

Accessory Bundles

Choose tablets, earbuds & more as free gifts. Bundles from £279.

Bundle Deal

📱 Phone Benefits

Premium Access with Your New Xiaomi

Purchase & activate an eligible Xiaomi phone to unlock:

  • 🎵 Spotify Premium — 4 months free (worth £52)
  • 📺 YouTube Premium — 3 months free
  • 🤖 Google AI Pro — 3 months free

Available on: Xiaomi 17 Ultra, 17, 17T Pro, 17T and other eligible models. Redeem via mi.com/uk/benefits.

Product Training

Tap a product for full details, specs & selling scripts.

Xiaomi 17 Series

17 Ultra

Xiaomi 17 Ultra

From £1,299
Leica 200MP · 1-inch sensor · Snapdragon 8 Elite Gen 5 · 6000mAh
View Details →
17

Xiaomi 17

From £699
Leica Summilux · Light Fusion 950 · 6.3" compact · 6330mAh
View Details →

Xiaomi 17T Series

17T

Xiaomi 17T

From £499
Leica 5x periscope · 6500mAh · 3500 nits · TÜV Quadruple
View Details →
17T Pro

Xiaomi 17T Pro

From £599
144Hz · 7000mAh · Dimensity 9500 · periscope telephoto
View Details →

Display Training

Display

Display 4 Pillars

Clarity · Brightness · Colour · Eye Care — full sales flow, demo scripts & objection handling
View Training →

Standard Operating Procedures

Essential store processes — know these before your first solo shift.

📦 CPS Delivery▼

What is CPS? — Customer Parcel Service, our delivery fulfilment process.

Why it matters:

  • Directly impacts customer satisfaction and store KPIs
  • Wrong promises = complaints, escalations, lost trust
  • Getting it right = happy customers, repeat business

Key Rules:

  • 3-minute briefing with customer on delivery expectations
  • NEVER promise delivery dates, installation, or combined delivery until you've checked CPS order logistics status
  • Use customer-friendly language when explaining timelines
  • For escalation: include order number, product, issue summary, and customer contact

Practical tasks:

  • Check customer CPS order logistics status before promising anything
  • Practise the 3-minute briefing with a colleague
  • Write an escalation email with all required information

Quick Check:

  • What is the typical delivery time for a 55" TV?
  • Is installation included in the CPS service for washing machines?
  • What must be included when escalating a special case?
🎫 Store Manager Voucher Use▼

Purpose: Store Manager vouchers help manage customer expectations, support conversion, and avoid complaints.

Voucher Types:

  • Product vouchers — specific product promotions
  • Customer segment vouchers — targeted customer groups
  • Campaign vouchers — seasonal/event-based promotions

Key Rules:

  • Always check voucher validity before offering to customer
  • Must complete required steps before applying voucher
  • Document voucher use for reporting and audit purposes
  • Understand the conditions and restrictions of each voucher type

Usage Timing:

  • When customer is hesitating on purchase decision
  • When matching a competitor's promotional offer
  • During campaign periods as directed by head office

Quick Check:

  • Where can you check Store Manager voucher availability?
  • What must be completed before using a voucher?
  • What is the July 2026 Xiaomi Pad 8 Pro voucher offer?
🤝 Handover SOP — Xiaomi Personal Setup▼

Xiaomi Personal Setup — the post-purchase handover process for customer satisfaction.

Steps:

  1. Product Check — Unbox and inspect product with customer present. Verify all items are included and undamaged. Customer signs off on condition.
  2. Personal Setup — Help customer sign in to accounts, transfer data from old device, configure preferences (language, display, notifications). Connect to Wi-Fi and update software if needed.
  3. Sales Features Demo — Walk through the main selling points relevant to the customer's use case. Show key features they'll use daily. Demonstrate camera, display, and any standout features.
  4. Returns Info — Explain returns policy clearly: 14-day change of mind (M4), condition requirements, how to initiate a return, what to keep (packaging, accessories).
  5. Customer Info — Register warranty, explain support channels (mi.com/uk/support, in-store, phone). Provide contact details for follow-up questions.
  6. Practice Test — Run through a quick test to ensure customer is comfortable with basic operations.

Quick Check:

  • What is included in Xiaomi Personal Setup?
  • How should data transfer be handled during setup?
  • Within how many days can a product be returned (M4)?
  • What information should be provided about warranty and support?

Q&A

Common customer questions — know these answers.

⌚ Xiaomi Watch 5 — iPhone Compatibility

"Why doesn't Xiaomi Watch 5 work with iPhone?"
  • That's a fair question. Xiaomi Watch 5 runs on Wear OS by Google, which is designed to work with compatible Android phones, so iPhone pairing isn't supported on this model.
  • The benefit of that is, if you use an Android phone, you get a fuller smartwatch experience — things like Google apps, Gemini on your wrist, Google Play apps, maps, payments and more.
  • But if you're using an iPhone, I wouldn't recommend this one, because I don't want you to buy a watch that won't pair properly with your phone. A better fit would be Xiaomi Watch S5. It keeps that premium round watch design, works with iPhone, and still gives you strong health, sleep and fitness tracking. You won't get Gemini, but for everyday wellbeing and sports use, it's still a very capable choice.

🔥 Phone Overheating

"Why is my new Xiaomi phone overheating?"

Indeed the unusually warm weather in the past two days could be a potential cause of the phone overheating. Currently, the temperature is relatively high in summer, and the phone itself is a high-performance electronic device. During charging, navigation, taking photos and videos, playing games, downloading updates, enabling 5G, or long-term use, the processor and battery will generate heat. If the ambient temperature is high, the heat dissipation speed will slow down, and the phone will feel significantly hotter. This is a normal physical phenomenon and does not indicate a quality issue with the phone.

The phone has a built-in temperature protection mechanism. When the temperature is too high, the system may automatically reduce performance, limit the charging speed, or even temporarily disable some functions. This is to protect the safety of the battery and hardware, and the phone can continue to be used after the temperature returns to normal.

Advice for customers:

  • Avoid using your phone for extended periods in direct sunlight
  • Try not to play large-scale games or record videos for an extended period while charging
  • You can temporarily close high-power-consuming apps to let the phone rest for a few minutes
  • Use original or standard-compliant chargers and data cables

💳 Band 10 Pro — NFC Payment Support

"Which cards does Band 10 Pro NFC support?"

Supports only Mastercard from the following card organizations:

  • Curve UK Limited
  • Monavate Limited
  • Moorwand Ltd

Tip: If the customer's bank isn't listed, suggest Curve — it acts as a wrapper that lets you add any Mastercard/Visa card and use it via Curve's Mastercard on the Band 10 Pro.

📺 Display Training Questions

A. Spec Knowledge

  1. What are the four display training pillars for the Xiaomi 17 Series? (Clarity, Brightness, Colour, Eye Care)
  2. What clarity-related specs should colleagues remember? (HyperRGB, CrystalRes, PPI, refresh rate, bezel width)
  3. What brightness specs should colleagues remember? (3500 nits peak, Super Sunlight Display, 1-nit ultra-dim)
  4. What colour specs should colleagues remember? (DCI-P3, 68 billion colours, Original Colour Pro CMF 2025, Delta E＜0.37)
  5. What Eye Care specs should colleagues remember? (TÜV Quadruple, 3840Hz PWM, 75% blue light reduction, 16,000 dimming levels)

B. Customer Benefits

  1. What is the customer benefit of Clarity? (Razor-sharp text, effortless scrolling, edge-to-edge display)
  2. What is the customer benefit of Brightness? (Readable in any lighting, stunning HDR, comfortable in darkness)
  3. What is the customer benefit of Colour? (True-to-life colours, accurate shopping, natural photos)

C. In-store Demo

  1. How should colleagues demo Clarity in store? (Open BBC News for text sharpness, Instagram for scroll smoothness, show 1Hz reading mode)
  2. How should colleagues demo Eye Care in store? (Show low-brightness flicker test, enable Reading Mode, demonstrate circadian scheduling)
17 Ultra

Xiaomi 17 Ultra

From £1,299

📋 Full Specifications

Camera — TelephotoLeica 200MP 75–100mm, 1/1.4" sensor, ƒ/2.39-2.96, up to 17.2x optical-level zoom, 30cm macro, OIS
Camera — MainLeica 50MP 23mm, 1-inch sensor (Light Fusion 1050L), ƒ/1.67, LOFIC HDR, 3.2μm Super Pixel, OIS, Leica Summilux
Camera — Ultra-wideLeica 50MP 14mm, ƒ/2.2, 115° FOV, 5cm macro, EIS
Camera — Front50MP, ƒ/2.2, Auto Focus
ProcessorSnapdragon® 8 Elite Gen 5, 3nm process, Qualcomm Oryon CPU (+20%), Adreno GPU (+23%), AI +37%
Display2608×1200 HyperRGB full RGB subpixel, ~425 PPI, 1–120Hz LTPO, 3500 nits, 68 billion colours, DCI-P3, Original Colour Pro CMF 2025, TÜV Triple certified
Battery6000mAh Xiaomi Surge Battery, 1.5 days usage
Charging90W HyperCharge wired, 50W wireless HyperCharge, 22.5W reverse charging
Cooling3D Dual-Channel IceLoop, +50% thermal conductivity, 5500mm² heat dissipation
ProtectionXiaomi Shield Glass 3.0 (+30% drop resistance), aluminium alloy frame, composite fiberglass back, Corning® Gorilla® Glass 7i camera cover, IP68 (IP54 with photography grip)
Design8.29mm thick, all-flat body, Golden Arc design, Starlit Green
ConnectivityXiaomi Astral Communication (+10.50% signal, +12.70% Wi-Fi), Xiaomi Offline Communication (up to 1.5km), IP68, dual stereo speakers
Video4K 120fps Log, Dolby Vision, AI Audio Mixer
Benefits3-month YouTube Premium, 3-month Google AI Pro, 4-month Spotify Premium, free screen replacement (6 months), 24-month exclusive customer service

🎯 Key Selling Points

  • Leica 200MP 75–100mm telephoto — 3 groups of lenses, mechanical optical zoom, 17.2x optical-level zoom, 30cm macro. Industry-leading telephoto performance.
  • Leica 1-inch ultra dynamic camera — Light Fusion 1050L with LOFIC HDR. 3.2μm Super Pixel, ƒ/1.67 large aperture. Stunning night shots.
  • Leica UltraPure optical design — 1G+6P hybrid lens, PVD/UARII/MgF₂ anti-glare coating, spin-coated IR filter, lens edge ink coating, Leica APO optical lens for true-to-life colour.
  • HyperRGB display — Full RGB subpixel array, no pixel sharing, 26% less power than traditional OLED, razor-sharp text. Xiaomi-custom M10 panel, +11.4% red-subpixel efficiency.
  • 4K 120fps Log video — Cinematic videography with Dolby Vision, AI Audio Mixer, professional colour grading capability.
  • 6000mAh + 90W — 1.5 days usage, 50W wireless, 22.5W reverse charging.
  • Xiaomi Offline Communication — Voice calls without network, up to 1.5km in open environments.
  • IP68 + Guardian Structure — Shield Glass 3.0, aluminium alloy frame, Gorilla Glass 7i.

💬 Objection Handling

"£1,299 is really expensive"
"I understand. But consider what's inside: a 200MP Leica telephoto with mechanical optical zoom — that's a £2,000 camera lens equivalent. The 1-inch sensor with LOFIC HDR is the same size found in professional compact cameras. Plus you're getting a 6000mAh battery, 90W charging, IP68, and a display that uses 26% less power. You're getting a phone, a professional camera system, and a cinema rig in one device."
"I've never heard of Xiaomi"
"That's fair! We're the world's 3rd largest smartphone brand with 600 million monthly active users globally. We've been focused on Asia and Europe — this store is part of our UK expansion. We partner with Leica for camera technology, Qualcomm for processors, and our displays are TÜV certified. Want to see why so many people choose us?"
"Is the camera really that good?"
"The 200MP telephoto has a mechanical optical zoom — real glass elements moving, not digital cropping. At 75–100mm, it covers the portrait focal range that professional photographers prefer. The 1-inch main sensor with LOFIC HDR captures more light detail than almost any phone camera. Let me show you some samples..."
17

Xiaomi 17

From £699

📋 Full Specifications

Camera — MainLeica 50MP 23mm, Light Fusion 950, 1/1.31" sensor, ƒ/1.67, 13.5EV dynamic range, 2.4μm Super Pixel, 1G+6P lens, OIS
Camera — TelephotoLeica 50MP 60mm floating telephoto, ƒ/2.0, 10cm macro, OIS
Camera — Ultra-wideLeica 50MP 17mm, 102° FOV, 6P lens, EIS
Camera — Front50MP, ƒ/2.2, Auto Focus
ProcessorSnapdragon® 8 Elite Gen 5, 3nm, Qualcomm Oryon CPU (+20%), Adreno GPU (+23%), AI +37%
Display6.3" 2656×1220 CrystalRes, ~464 PPI, 1.18mm bezels (LIPO), 1–120Hz Adaptive Pro, 3500 nits, 12-bit, DCI-P3, Original Colour PRO CMF 2025, Adaptive Colours, TÜV Triple certified
Battery6330mAh Xiaomi Surge Battery (16% silicon content)
Charging100W HyperCharge wired, 50W wireless, 22.5W reverse charging
Cooling3D IceLoop, 4497mm² heat dissipation area (+31.9%)
ProtectionIP68, Xiaomi Shield Glass
Design71.8mm wide, 8.06mm thick, 191g, micro-curved aluminium frame, Golden Arc, Black colour
ConnectivityXiaomi Astral Communication (+19% cellular, +45% Wi-Fi), Xiaomi Offline Communication, Dolby Atmos dual stereo, USB 3.2 Gen 1 (5Gbps)
Video4K 60fps Dolby Vision across all focal lengths, EIS, smart noise reduction, 5x optical-level zoom video, 4-mic array

🎯 Key Selling Points

  • Compact flagship — 6.3" screen, 191g, 71.8mm wide. Designed for one-handed use.
  • Leica Summilux optics — ƒ/1.67 large aperture with Leica Summilux lens. 1G+6P hybrid lens, precise multi-coating.
  • Light Fusion 950 sensor — 1/1.31" pro-grade, 13.5EV dynamic range, 2.4μm Super Pixel. Effortless backlit photography.
  • 6330mAh battery — Largest in a compact flagship. 100W wired + 50W wireless.
  • 1.18mm bezels — LIPO technology, edge-to-edge display. Ultra-immersive viewing.
  • 3500 nits — Super Sunlight Display, superb outdoor visibility.
  • IP68 — Water and dust resistant.
  • Offline Communication — Voice calls without network, up to 1.5km.
  • Xiaomi HyperIsland — Everything you need at a glance in one place.

💬 Objection Handling

"Is the camera as good as the Ultra?"
"The Ultra has a 200MP telephoto for extreme zoom, but the 17 shares the same Leica Summilux optics and the Light Fusion 950 — a 1/1.31-inch pro-grade sensor with 13.5EV dynamic range. For everyday photography, portraits, and low light, it's exceptional. The 60mm floating telephoto is the perfect portrait focal length."
"I prefer bigger phones"
"I get that — but give it 30 seconds. At 71.8mm wide and 191g, it's designed for one-handed use. The 1.18mm bezels mean you still get an immersive 6.3-inch screen. Once you feel how light and comfortable it is, most people don't want to go back. And you still get IP68, 6330mAh, and 100W charging."
"What about the display?"
"CrystalRes at 2656×1220, 464 PPI — razor sharp. 3500 nits peak for outdoor visibility. 1–120Hz Adaptive Pro: drops to 1Hz when reading, jumps to 120 when scrolling. Original Colour Pro CMF 2025 for true-to-life colours. TÜV Triple certified for eye care. It's a flagship display in a compact body."
17T

Xiaomi 17T

From £499

📋 Full Specifications

Camera — MainLeica 50MP 23mm, Light Fusion 800, 1/1.55" sensor, ƒ/1.7, 13.2EV, 2.0μm Super Pixel, OIS
Camera — TelephotoLeica 50MP 115mm periscope, ƒ/3.0, 5x optical zoom, 10x lossless, 120x AI Ultra Zoom, 30cm telemacro, OIS
Camera — Ultra-wideLeica 12MP 15mm, ƒ/2.2
ProcessorMediaTek Dimensity 8500-Ultra, TSMC 4nm, All-Big-Core architecture
Display6.59" 2756×1268 1.5K, ~460 PPI, 120Hz, 12-bit, 100% DCI-P3, Delta E＜0.37, 3500 nits, Xiaomi Vision Care TÜV Quadruple certified
Eye Care3840Hz PWM + DC dimming, 75% blue light reduction, 16,000 dimming levels, 360° dual-light sensor, Circadian Rhythm Management
Battery6500mAh silicon-carbon (16% silicon, 829 Wh/L), 17.2 hours constant use
Charging67W HyperCharge, 50W PD/PPS, 22.5W reverse charging, 58min to 100%
Design6.59" compact body, quad-wrap mid-frame, Golden Arc, Violet colour
ConnectivityWi-Fi 6E, Bluetooth 6.0, NFC, IR Blaster
VideoHDR10+, 4K 60fps Log, Stage mode, Leica Live Moment
FeaturesLeica Live Moment (captures story before shutter), Stage mode, AI Ultra Zoom 120x, Master Portrait

🎯 Key Selling Points — The Telephoto Master

  • Leica 5x periscope telephoto — First periscope in a T-series compact body. 5x native optical zoom, 10x lossless optical-grade zoom via ISZ. 30cm telemacro for stunning close-ups.
  • 120x AI Ultra Zoom — AI-enhanced clarity at extreme distance, from 20x to 120x.
  • Leica Live Moment — Captures the story before the shutter press. Authentic Leica imagery with dynamic, layered stories. Supports cropping, colour adjustment, filters, collage. Shareable with new watermark.
  • Leica Summilux optics — 1G+6P hybrid lens, AR coating, spin-coated IR filter for clear, pure images.
  • Light Fusion 800 sensor — 1/1.55", 13.2EV dynamic range, native HDR.
  • Stage Mode — Optimised for concerts/events, captures every highlight on stage.
  • Master Portrait — Dual portrait style from 5x optical zoom, refined facial geometry, natural creamy bokeh.
  • 6500mAh battery — 17.2 hours constant use, 67W HyperCharge, 58min to 100%.
  • 3500 nits + Xiaomi Vision Care — TÜV Quadruple certified, 3840Hz PWM, 75% less blue light, 16,000 dimming levels.
  • Delta E＜0.37 — Pro-grade colour accuracy at all brightness levels.
  • 4K 60fps video — HDR10+, Log, Stage video recording.

💬 Objection Handling

"What's the difference between the 17T and 17?"
"The 17T is built for telephoto — it has a 5x periscope lens that the 17 doesn't, giving you 10x lossless zoom and 120x AI Ultra Zoom. It also has a bigger 6500mAh battery and a larger 6.59-inch display with TÜV Quadruple eye care certification. The 17 is more compact with a faster Snapdragon chip. If photography and battery life are priorities, the 17T is the better choice."
"Is the Dimensity chip as good as Snapdragon?"
"For everyday use, absolutely — the All-Big-Core design handles everything smoothly. The Dimensity 8500-Ultra is optimised for efficiency on TSMC 4nm, which is why the 17T gets such great battery life. For most users, you won't notice any difference in speed."
"I don't take many zoom photos"
"Even if you don't zoom often, the 5x periscope changes how you compose shots — portraits at 115mm have a completely different look to wide-angle snaps. And Leica Live Moment captures the moment before you press the shutter, so you never miss the perfect shot. Plus the 6500mAh battery and TÜV Quadruple eye care make this a great daily driver regardless."
17T Pro

Xiaomi 17T Pro

From £599

📋 Full Specifications

Camera — MainLeica 50MP 23mm, Light Fusion 950, 1/1.31" sensor, ƒ/1.67, 2.4μm Super Pixel, OIS
Camera — TelephotoLeica 50MP 115mm periscope, ƒ/3.0, 5x optical, 10x lossless, 120x AI Ultra Zoom, 30cm telemacro, OIS
Camera — Ultra-wideLeica 12MP 15mm, ƒ/2.2
ProcessorMediaTek Dimensity 9500, 3nm, All-Big-Core, AnTuTu 5,700,000+
Display6.83" 2772×1280 1.5K, ~447 PPI, 1.29mm bezel, 144Hz, 12-bit, 100% DCI-P3, 3500 nits + 1-nit ultra-dim
Eye CareXiaomi Vision Care, TÜV Quadruple certified (Circadian Friendly, Low Blue Light, Flicker Free, Intelligent Eye Care)
Battery7000mAh silicon-carbon (16% silicon), 20.3h constant use, 30.7h video playback, 62.2h VoLTE calling
Charging100W HyperCharge wired (48min to 100%), 50W wireless (42min to 50%), 22.5W reverse
Cooling3D IceLoop, 6W/mK thermal conductivity gel
ConnectivityWi-Fi 7, Bluetooth 6.0, NFC, IR Blaster
Video4K 60fps HDR10+, Log, Stage, Movie mode with real-time bokeh
AIGoogle Gemini, Gemini Live, Veo 3 video generation, connected apps
Benefits3-month YouTube Premium, 3-month Google AI Pro, 4-month Spotify Premium, free screen replacement (6 months)

🎯 Key Selling Points

  • Leica 5x periscope telephoto — Same Pro-level telephoto as 17T. 5x native, 10x lossless, 120x AI Ultra Zoom, 30cm telemacro.
  • Light Fusion 950 main sensor — 1/1.31" flagship sensor shared with 17 Ultra. 13.5EV, 2.4μm Super Pixel.
  • 144Hz display — Smoothest scrolling in the lineup. 1.29mm ultra-slim bezel. 6.83" immersive display.
  • 7000mAh battery — 20.3 hours constant use, 30.7h video playback, 62.2h VoLTE calling. Over 1500mAh more than predecessor.
  • 100W wired + 50W wireless — 48min to 100% wired, 42min to 50% wireless.
  • Dimensity 9500 — 3nm All-Big-Core, AnTuTu 5,700,000+. Next-gen performance.
  • Xiaomi Vision Care — TÜV Quadruple Eye Care, 3500 nits + 1-nit ultra-dim, all-scenario eye protection.
  • Leica Live Moment — Captures the story before the shutter. All-in-one editing, social sharing.
  • Movie mode — 4K 60fps cinematic video with real-time deep bokeh.
  • Google Gemini — Gemini Live, Veo 3 video generation, connected apps.

💬 Objection Handling

"Can anyone really tell 120 from 144?"
"It's hard to put into words, but your eyes pick it up immediately. Scroll this feed for a minute, then swap to a 120Hz phone. Most people describe their old phone as feeling slightly 'sticky'. Once you see it, you can't unsee it."
"Doesn't 144Hz hammer the battery?"
"The 17T Pro pairs that 144Hz with a 7000mAh battery — 20.3 hours of constant use, 30.7 hours of video playback. And the 17 and Ultra use Adaptive Refresh Rate Pro: 1Hz when you're reading, 120Hz when you're scrolling. It only draws power when it actually needs to."
"What's the benefit of Dimensity 9500?"
"It's built on 3nm with All-Big-Core architecture — every core is a performance core. AnTuTu score over 5.7 million. In practice: apps open faster, games run smoother, and the AI features like Gemini and Veo 3 run natively on device."
Display

Display Training — 4 Pillars

Clarity · Brightness · Colour · Eye Care

📊 Full Spec Comparison (9 devices)

17 Ultra1717T Pro17TiPhone 17 Pro MaxiPhone 17Galaxy S26 UltraGalaxy S26Pixel 10 Pro XL
Clarity2608×1200 HyperRGB, ~425 PPI, 1–120Hz LTPO2656×1220 CrystalRes, ~464 PPI, 1.18mm bezel, 1–120Hz Adaptive Pro2772×1280 1.5K, ~447 PPI, 1.29mm bezel, 144Hz2756×1268 1.5K, ~460 PPI, Delta E＜0.37, 120Hz~2868×1320, ~460 PPI, 1–120Hz2622×1206, 460 PPI, 1–120Hz3120×1440 QHD+, ~498 PPI, 1–120Hz2340×1080 FHD+, ~390 PPI, 1–120Hz2992×1344, 486 PPI, 1–120Hz
Brightness3500 nits multi-scenario peak3500 nits multi-scenario peak3500 nits peak + 1 nit ultra-dim3500 nits peak~3000 nits outdoor3000 nits outdoor, 1 nit min~3000 nits peak (CoE)~3000 nits peak~3300 nits peak
Colour68 billion colours, DCI-P3, Original Colour Pro CMF 202512-bit, DCI-P3, Original Colour PRO CMF 2025, Adaptive Colours12-bit, 100% DCI-P312-bit, 100% DCI-P3, Delta E＜0.37 / JNCD＜0.37P3 wide, True Tone, HDRP3 wide, True Tone, HDRDCI-P3, Natural + Vivid modesDCI-P3, Natural + VividDCI-P3, HDR10+, 10-bit
Eye CareTÜV Triple, HyperRGB reduces strain, –26% powerTÜV Triple, Adaptive Refresh Pro (1Hz static)TÜV Quadruple, 1-nit ultra-dim, Xiaomi Vision CareTÜV Quadruple, 3840Hz PWM + DC dimming, 75% blue light, 16,000 levelsNone certified, True ToneNone certified, True ToneNo certs, Eye Comfort Shield (software)No certs, Eye Comfort Shield480Hz PWM (optional), no certs

1️⃣ Clarity — "Clarity redefined — Stunning at a glance"

Tech: Xiaomi HyperRGB — a breakthrough full RGB subpixel array that enhances visual clarity while significantly lowering power consumption. Up to 464 PPI CrystalRes. 144Hz refresh rate (17T Pro) / 1–120Hz LTPO Adaptive Refresh Rate Pro (17 Ultra & 17). Advanced LIPO packaging reduces all four bezels to just 1.18mm.

Benefit: Text stays razor-sharp on every caption and article. Scrolling feels effortless and responsive. The display stretches edge to edge — boundless vision in your hand.

🎤 Demo Script:

① Open BBC News on the 17 Ultra. Hand it to the customer: "Have a read of this — notice how clean the small text looks? That's HyperRGB. Every pixel has its own full red, green, blue. No sharing between pixels, no fuzziness."

② Open Instagram on the 17T Pro. Invite them to scroll: "Give this a proper flick — fast as you like. Feel that? 144 frames every second. Once you've used this for a day, going back to 120 feels like wading through treacle."

③ On the 17, open a Guardian long-read and stop scrolling for a few seconds: "Right now the screen's dropped to 1Hz — barely sipping any power while you read. The moment you touch it…" (scroll) "…straight back to 120. That's Adaptive Refresh Rate Pro. Smooth when you need it, efficient when you don't."

④ Hold the 17 face-on at arm's length: "1.18mm bezels all the way round. Advanced LIPO packaging. It's practically all screen."

"I mostly just scroll TikTok and Insta — sharpness isn't something I think about"
"That's actually where you'll feel it most — captions, comments, and the scroll itself. Give it 30 seconds, then pick up your current phone. You'll notice the difference straight away."
"Can anyone really tell 120 from 144?"
"It's hard to put into words, but your eyes pick it up immediately. Scroll this feed for a minute, then swap to a 120Hz phone. Most people describe their old phone as feeling slightly 'sticky'. Once you see it, you can't unsee it."
"Surely 144Hz hammers the battery?"
"The 17T Pro pairs that 144Hz with a 7000mAh battery — over 20 hours of use. And the 17 and Ultra use Adaptive Refresh Rate Pro: 1Hz when you're reading, 120Hz when you're scrolling. It only draws power when it actually needs to."

2️⃣ Brightness — "Super clarity under bright sunlight"

Tech: 3500 nits multi-scenario peak brightness — the highest in the current flagship market. Super Sunlight Display ensures superb outdoor visibility. The 17T Pro adds 1-nit ultra-dimness for comfortable viewing in complete darkness.

Benefit: The screen stays perfectly readable whether you're checking Google Maps in direct sun or reading a message in a pitch-dark bedroom. Stunning HDR visuals with full highlight-to-shadow range.

🎤 Demo Script:

① Open Google Maps in navigation mode on the 17. Walk with the customer towards the store window or strongest light source: "Imagine you're walking to a meeting, sun's fully out, checking your route. See how the map stays completely legible? That's Super Sunlight Display — 3500 nits fighting the glare for you."

② On the 17T Pro, open YouTube and play a 4K HDR nature clip: "Look at those highlights — the sun reflections actually glow without washing everything else out. That full 3500-nit range gives you proper HDR. Bright bits bright, dark bits dark."

③ Dim the 17T Pro all the way down: "And then at night — 1 nit. You could check WhatsApp in bed without lighting up the whole room. One phone, full range — from blazing sunshine to pitch dark."

"This is the UK — we barely get proper sunshine"
"Fair point! But even on a grey day, outdoor light is significantly brighter than you'd expect. And the moment you're on holiday, at a festival, or just sat by a sunny window on the train — that's when you'll properly appreciate it."
"I just turn my brightness up to max"
"The manual slider on most phones caps around 1000–1500 nits. 3500 nits kicks in automatically via the ambient sensor when conditions demand it. It's headroom you literally can't reach by dragging a slider."
"Doesn't that level of brightness destroy the battery?"
"It only fires at peak when the light conditions genuinely demand it. The rest of the time it runs adaptively and efficiently. And the Ultra's HyperRGB panel actually uses 26% less power than a traditional OLED — so even at full brightness, it's more efficient than you'd expect."

3️⃣ Colour — "Original Colour Pro"

Tech: 100% DCI-P3 wide colour gamut across the full lineup. 68 billion colours (17 Ultra). Original Colour Pro calibrated to Xiaomi CMF 2025 standard. Pro-grade optical calibration: Delta E＜0.37 / JNCD＜0.37 at all brightness levels (17T). Adaptive Colours — colour adjustment for natural visuals (17).

Benefit: Colours on screen match what you see in real life. A dress you order online arrives looking exactly as it did on the display. A photo of your family looks the way you remember the moment — natural skin tones, true greens, honest reds.

🎤 Demo Script:

① Open ASOS or Zara and show a product in a rich colour: "See that burgundy? If it looks burgundy on this screen, it'll be burgundy when it turns up at your door. That's Original Colour Pro — factory-calibrated to the same accuracy standard used in cinema production. No colour surprises."

② Open Gallery on the 17 Ultra and show a portrait or food photo: "Notice the skin tones — natural, not too warm, not too cool. That's 68 billion colours and the CMF 2025 calibration working together. What you photographed is exactly what you see."

③ On the 17, walk between warm and cool-lit areas of the store: "Watch the whites on screen as we move — see how they stay consistent? That's Adaptive Colours reading the ambient light and adjusting in real time. Natural visuals wherever you go."

"I've ordered things online and they've arrived a completely different colour"
"That's usually down to the screen you're viewing it on. This display achieves Delta E under 0.37 — that's pro-grade accuracy, the kind you'd find on a studio editing monitor. From the display side, what you see genuinely is what you get."
"The colours look a bit more muted than I'm used to"
"That's actually accuracy — it's showing you reality rather than an oversaturated version. If you prefer extra punch, there's a vivid mode one tap away in settings. But accuracy by default means your photos and shopping are truthful."
"What does DCI-P3 actually mean in normal language?"
"It's the colour range that cinemas use to show films. It covers about 25% more colours than older phone screens. In practice that means richer reds, deeper greens, and more lifelike skin tones. Once your eyes adjust, standard screens start to look a bit flat."

4️⃣ Eye Care — "Xiaomi Vision Care"

Tech: Built on medically-guided research methodologies. Framework integrates 4 key areas and 35 indicators. Industry-first TÜV Rheinland Quadruple Eye Care certification (17T & 17T Pro). Emission integrity: 3840Hz high-frequency PWM + DC dimming. Blue light exposure: reduces harmful blue light ratio at hardware level, up to 75%. Intelligent sensing: 360° dual-light sensor with 16,000 dimming levels. Circadian Rhythm Management.

Benefit: The display adapts to your environment, time and usage habits for multi-dimensional eye protection. Less fatigue after long sessions, fewer headaches, better sleep — all independently verified by a German testing authority.

🎤 Demo — All-scenario Eye Care Experience:

① Outdoor — Super Sunlight Display: Near the window: "The screen auto-boosts in bright conditions so you never need to squint. Your eyes stay relaxed even in direct light."

② Low-Light — Flicker-free dimming strategy: Dim the 17T to its lowest brightness, hold it steady: "At this brightness, most phones invisibly flicker — your eyes register it as tiredness even if you can't consciously see it. This runs at 3840Hz. Effectively flicker-free. That's what TÜV Rheinland independently certified."

③ Reading — Simulated Paper-like Display: Go to Settings → Display → enable Reading Mode, then open Kindle: "See how the tone shifts warmer and softer? It's simulating paper. If you read on your commute or before bed, this makes a genuinely noticeable difference to how your eyes feel after half an hour."

④ Sleep — Circadian Rhythm Management: Show the circadian scheduling in display settings: "From sunset, the display gradually warms its colour temperature to match your body clock. Blue light drops, your brain starts getting the wind-down signal. It happens automatically based on time of day — you don't have to think about it, you just sleep better."

"I already use dark mode at night"
"Dark mode helps with overall brightness, but it doesn't address flicker or hardware-level blue light. This tackles both — the panel itself runs at 3840Hz, meaning zero pulsing at low brightness. Dark mode plus Vision Care together is the complete package."
"I've never had any eye problems with my phone"
"That's good — and this helps keep it that way. Think of it like a good mattress: you don't notice the support until you sleep on a bad one. TÜV certification simply means this display is engineered to be gentle on your eyes by design. No trade-off, no compromise."
"Is all this eye care stuff actually real or just marketing?"
"TÜV Rheinland is an independent German testing authority — the same organisation that certifies car safety systems, medical equipment, and building structures. Getting four separate eye care certifications means passing four rigorous lab tests. That's engineering proof, not a branding exercise."
"What's PWM and why should I care?"
"PWM is how screens dim themselves — they flicker on and off very quickly. The lower the frequency, the more your eyes subconsciously detect it, which causes fatigue over time. Most phones run at 240 to 480Hz. This runs at 3840Hz — so fast that your eyes physically cannot register any flicker. It's the difference between a screen that tires you out and one that doesn't."
Pad 8 Pro

Xiaomi Pad 8 Pro

From £449

📋 Full Specifications

ProcessorSnapdragon® 8 Elite Mobile Platform, TSMC 2nd-Gen 3nm, dual prime-core architecture. CPU +81%, GPU +103%, AnTuTu +66% vs Pad 7 Pro
Display11.2" 3200×2136 3.2K, 345 PPI, 144Hz adaptive, 12-bit, DCI-P3, Adaptive HDR, 800 nits, Wet Touch, 3:2 aspect ratio
Eye CareTÜV Rheinland Low Blue Light (Hardware), Circadian Friendly, Flicker Free certified
Battery9200mAh (typ), 18.38h video streaming, 13.93h online meetings
Charging67W HyperCharge (67W adapter sold separately)
DesignFull-metal unibody, 5.75mm thick (standard), 5.80mm (matte glass), 485g (standard), 494g (matte glass). Colours: Gray, Blue, Pine Green
AudioQuad speakers, Dolby Atmos®, 200% volume boost
Matte Glass VersionAG nano-texture + AR optical coating. 70% reduced reflectivity, 44% improved sparkle resistance vs Pad 7 Pro matte
AccessoriesXiaomi Focus Pen Pro — buttonless design, smart interaction modes
SoftwareXiaomi HyperOS 3, Xiaomi HyperAI, Enhanced Workstation Mode, PC-level browser, WPS Office PC, split-screen modes
ConnectivityWi-Fi, Bluetooth, NFC

🎯 Key Selling Points

  • PC-level productivity — Snapdragon 8 Elite, WPS Office PC, Enhanced Workstation Mode, PC-level browser with 40+ keyboard shortcuts, drag-and-drop tabs.
  • 3.2K 144Hz display — 345 PPI, Dolby Vision, DCI-P3, Adaptive HDR, Wet Touch support. 3:2 aspect ratio for documents and presentations.
  • 9200mAh battery — 18.38 hours video streaming, 13.93 hours online meetings. 67W HyperCharge.
  • 5.75mm ultra-slim — Full-metal unibody, lightweight at 485g.
  • Matte glass version — 70% less reflectivity, 44% better sparkle resistance. AG nano-texture + AR coating.
  • Quad speakers + Dolby Atmos — 200% volume boost for immersive sound.
  • TÜV Triple certified — Low Blue Light, Circadian Friendly, Flicker Free.
  • Focus Pen Pro — Buttonless design, smart interaction modes.
  • Split-screen modes — 1:9 ratio quick switch, vertical split (video top, notes bottom).
  • Xiaomi HyperAI — System-wide intelligence, fuses native capabilities with AI agent.

💬 Objection Handling

"Why not just get an iPad?"
"The Pad 8 Pro has a Snapdragon 8 Elite — that's a flagship phone chip, giving you desktop-class performance. The 3.2K display at 144Hz is smoother than any iPad. At 5.75mm with a 9200mAh battery, it's thinner and lasts longer. The 3:2 ratio is better for actual work — documents and presentations fit more naturally. Plus the matte glass version has 70% less reflectivity — try reading an iPad in bright light."
"Is the Focus Pen Pro included?"
"It's sold separately, but it's a significant upgrade — buttonless design with smart interaction modes. Pair it with the 144Hz display and 3:2 ratio, and you've got a serious note-taking and drawing tool. The Wet Touch display means it even works with slightly damp hands."
Buds 6

Xiaomi Buds 6

Pure sound, pure comfort

📋 Full Specifications

Driver11mm triple-magnet gold-plated, 24K gold-plated diaphragm, 16–40kHz ultra-wide frequency response, 0.5mm ultra-high amplitude
Audio CodecQualcomm® aptX™ Lossless, up to 2.1 Mbps transmission (6x traditional bitrate), 24-bit/48kHz Hi-Res
TuningHarman Golden Ear Team — AudioEFX mode (clear, crisp) + Master mode (warm, dynamic). Multiple EQ modes.
Noise CancellationSemi-in-ear design, 3-mic AI call noise cancellation, upgraded dual NC for listening
DesignSemi-in-ear, 4.4g per earbud, biomimetic curved design, 12% slimmer stem, 11.3% thinner sound outlet, 8.8% more contact area
CasePebble-shaped, Nebula Purple with cat's eye finish
CompatibilityApple Find My + Google Find Hub
Adaptive SoundReal-time ear canal frequency response analysis, dynamic mid/low frequency optimisation
BassNew acoustic short-circuit design, 30% improved bass, enlarged rear vent
Offer3 months Spotify Premium free (new users, redeem by Aug 8 2026)

🎯 Key Selling Points

  • Lossless audio — 2.1 Mbps, 6x traditional bitrate, 24-bit/48kHz CD-quality fidelity.
  • Triple-magnet driver — 7% more driving power, 40% better bass sensitivity, 30% better treble. 24K gold-plated diaphragm.
  • Harman tuning — Two modes: AudioEFX (clear/crisp vocals) and Master (warm/dynamic). Developed with Harman Golden Ears team.
  • Semi-in-ear comfort — 4.4g, 12% slimmer stem, biomimetic curved design. All-day wear without pressure.
  • Adaptive sound — Real-time ear canal frequency analysis. Different ears, same high-fidelity sound.
  • 30% better bass — New acoustic short-circuit design connects front/rear chambers.
  • 3-mic AI noise cancellation — Clear calls in noisy environments.
  • Apple Find My + Google Find Hub — Never lose them.
  • Spotify Premium — 3 months free with purchase (new users, by Aug 8 2026).

🔄 Selling Steps

1
Comfort first: "Try them on — feel how light? 4.4g, semi-in-ear so no pressure in your ear canal. The biomimetic curve is shaped to your ear."
2
Sound demo: Play a high-quality track → "That clarity? 2.1 Mbps lossless — CD quality, no compression. Harman Golden Ear tuning."
3
ANC demo: "Now let me show you the noise cancellation — 3-mic AI system. Clear calls even in a noisy store."

💬 Objection Handling

"Semi-in-ear can't block noise as well as in-ear"
"True — in-ear seals create more passive isolation. But the Buds 6 use upgraded dual noise cancellation with 3-mic AI for calls. The semi-in-ear design means zero ear canal pressure and all-day comfort. For most daily scenarios — commuting, office, walking — they're excellent. If you need total isolation for flights, the Buds 6 Pro would be the better fit."
"I already have AirPods"
"The Buds 6 support Apple Find My, so they integrate with your iPhone ecosystem. But you also get lossless audio at 2.1 Mbps — AirPods max out at 256kbps AAC. Plus Harman tuning and 30% better bass. If sound quality matters, these are a genuine upgrade."
Band 10 Pro

Xiaomi Smart Band 10 Pro

📋 Full Specifications

Display1.74" AMOLED, 2000 nits peak, 1500 nits global, 60Hz, 16.8M colours, 336 PPI, ultra-narrow symmetrical bezels
Design9.7mm body, 10.8mm total, 21.6g, high-strength aluminium frame (+40% yield strength, +20% Vickers hardness). Silver, Black, Pink + Ceramic edition
Battery21 days (light), 15 days (normal), 8 days (AOD)
HealthNew PPG module (dual light source + dual PD), HRV monitoring, Sleep Algorithm 2.0 (+11% onset/wake accuracy, +14% stage accuracy). Developed with World Sleep Society, Asian Society of Sleep Medicine, Chinese Sleep Research Society
Sports150+ sports modes, underwater heart rate monitoring, track mode (400m correction), cycling mode, Bluetooth heart rate broadcast
GNSSIndependent 5-satellite positioning (GPS, GLONASS, BeiDou, Galileo, QZSS)
NFCMastercard only — Curve UK Limited, Monavate Limited, Moorwand Ltd
Water5ATM water resistance
ConnectivityDual-device message sync (Xiaomi + iPhone), Bluetooth
HapticsHigh-voltage linear motor, MIUI Alive Haptic Design
Display ModesWide range of watch faces, always-on display

🎯 Key Selling Points

  • 1.74" AMOLED — 2000 nits peak, 336 PPI, ultra-narrow bezels. 33% brighter than predecessor.
  • 9.7mm ultra-slim, 21.6g — High-strength aluminium, +40% yield strength, +20% Vickers hardness.
  • 21-day battery — Light usage 21 days, normal 15 days, AOD 8 days.
  • HRV monitoring — Average HRV during sleep, evaluates recovery. Sleep Algorithm 2.0 with professional organisation collaboration.
  • Independent GNSS — 5-satellite positioning, accurate route tracking without phone.
  • NFC Payment — Mastercard only (Curve UK, Monavate, Moorwand). Suggest Curve for non-listed banks.
  • Dual-device sync — Xiaomi + iPhone simultaneously. Never miss messages from either phone.
  • 150+ sports modes — Underwater heart rate, track mode (400m correction), cycling mode, Bluetooth HR broadcast.
  • Ceramic edition — Smooth, stylish finish with refined luxury feel.
  • 5ATM water resistance — Swimming-ready.

💳 NFC Payment Details

Supports only Mastercard from the following card organizations:

  • Curve UK Limited
  • Monavate Limited
  • Moorwand Ltd

Tip for customers: If their bank isn't listed, suggest Curve — it acts as a wrapper for other card networks. Customer adds their existing Visa/Mastercard to Curve, then uses Curve's Mastercard on the Band 10 Pro.

Speakers

Speaker Lineup Comparison

📊 Full Comparison

Sound PartySound OutdoorSound PocketSound Play
Output PowerHigh power for partiesMid-range, balancedCompact outputRich bass for home
Battery LifeLong-lasting party enduranceAll-day outdoorPocket-sized batteryExtended home playback
ChargingFast chargeQuick chargeUSB-CUSB-C
TWS Stereo✅ Pair two for stereo✅❌❌
Party Mode✅ Multi-speaker sync❌❌❌
BluetoothLatestLatestLatestLatest
Dust/WaterSplash-proofIP67 waterproofSplash-proofNot rated
WeightMediumMedium-lightUltra-lightMedium
TaglineLife of the partyBuilt for adventureMusic everywhereHome entertainment
Key Sound ParamPowerful bass, wide soundstageBalanced, clear vocalsSurprisingly full for sizeDeep bass, room-filling

🎯 Selling Tips by Customer Type

  • Party customer: "The Sound Party pairs two together for stereo — instant party setup. Multi-speaker Party Mode syncs several units."
  • Outdoor customer: "Sound Outdoor is IP67 — rain, pool, beach, no problem. Built for adventure with all-day battery."
  • Commuter: "Sound Pocket clips onto your bag — music everywhere, zero hassle. Ultra-light, surprisingly full sound."
  • Home user: "Sound Play fills a room — rich bass, great for kitchen or living room. Extended playback for all-day listening."

Xiaomi UK New Retail · Westfield London, White City

For questions, contact your Store Manager or the Training Team